Vans can be used for more than the transportation of goods. The vehicles can also promote them, along with anything else that’s worthy of being marketed.
There are many benefits to this too. The most effective marketing campaigns are multifaceted and promote goods and services in various ways. It all establishes brand consistency, and van advertisements can be a crucial link in that chain.
That said, managing this type of advertising can require some careful thought. So, without further adieu, here are some things to remember to ensure you get the most out of these efforts.
Work with Experts
You can’t just post a sign on the side of a van you’ve borrowed. The most impressive advertisement strategies are a little bit more complex than that!
So, start these efforts by working with services like Advan Advertising solutions. They have advanced LED screens and know exactly what they’re doing. That said, it’s their app that’s of great significance here. It provides real-time data about how well your van advertisement is doing, providing photographic evidence the vehicle is following the optimum route as scheduled.
Utilise all the latest technology at your disposal. Support is always on hand to ensure that you’re quite capable of doing so!
Highlight Limited Time Offers
Anything can be advertised on a van, and all options are valid. However, some strategies might lend themselves to the van more promisingly.
Limited-time offers and deals fit that category. These initiatives often need the extra push, and not everybody is online and following along with other types of media advertisements. To give things like seasonal sales an extra kick, a van can tour around the information for those who aren’t online.
Some businesses experienced a confidence boost over winter, but they need to be loud and proud about these moments in a timely fashion as well. Van advertisements can create that sharp sense of immediacy, encouraging people to engage with it quickly before it’s gone and follow through on their interest just as speedily as well. Who knows if they’ll see the van again? There’s a sense of urgency there your firm can take advantage of when promoting fleeting deals.
Target a Local Area
At first, it might seem smart to have your advertising vans be far-ranging cruises. The idea behind that is that more people will see the ad, which may hopefully lead to more conversions.
Unfortunately, such an approach isn’t always a sound strategy. Consider the informal ‘rule of 7’ that applies to marketing campaigns. It informally refers to how often a prospective customer needs to see advertising from a brand before they’re willing to engage. So, yes, your advertising van may be seen by more people if it travels far, but it won’t always lead to conversions – especially if you have few vehicles used for this role.
Consequently, a more localised approach can work better. People who see the vans recurrently are more likely to remember, discuss, and feel a sense of goodwill as a local business in the region is promoted. Remember, there can be regional divides around spending in numerous areas, too, so considering those contextual factors can also be important. Sending these vehicles on a national tour doesn’t always make sense, especially if they’re sparse.