Tag Archive
Continental extends soccer sponsorship
Continental AG is steadfastly holding to its successful long-range marketing strategy for its premium Continental tyre brand and extending its sponsorship of world soccer events through to the 2014 FIFA World Cup(TM) in Brazil.
Continental tyres save weight
Independent tyre tests have shown that Continental tyres can save between 80 to 100kg when used all round on a typical 8×4 tipper.
Continental truck truck tyre policy bears fruit
A 15 year policy of using only Continental tyres on its 120 tractor units and trailers has paid off for leading bitumen supplier Nynas with its annual tyre budget now lower than it was decade ago.
Driven to distraction
Six in 10 people also admit to ‘zoning out’ whilst behind the wheel with a massive 59 per cent of drivers finding they forget parts of their journey. And over half (51 per cent) switch to ‘auto-pilot mode’ on their daily commute to and from work.
