HGV Tyres

Bridgestone Truck goes Rocket

Friday, March 5th, 2010

Northampton based agency Rocket Creative has secured a contract with Bridgestone UK to oversee public relations for its truck tyres in 2010.
The UK market leader has tasked Rocket Creative with helping to raise awareness of Bridgestone’s Truck and Bus Tyres highlighting the many benefits they boast including details of new and exciting technologies. Rocket [...]

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Continental extends soccer sponsorship

Friday, February 26th, 2010

Continental AG is steadfastly holding to its successful long-range marketing strategy for its premium Continental tyre brand and extending its sponsorship of world soccer events through to the 2014 FIFA World Cup(TM) in Brazil.

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TyreSafe tyre safety champion

Friday, February 26th, 2010

Independent garages and tyre dealers can now demonstrate their support for tyre safety and the welfare of their customers by becoming an official TyreSafe tyre safety champion.

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Guaranteed casing allowance

Thursday, February 25th, 2010

Pirelli’s confidence in the sheer quality of its new R01 Regional product lines and the ST01 trailer fitment will ultimately be translated into extremely high retread casing acceptability and then prolonged second lives.

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