Postrack, a leading provider of asset tracking solutions, has become Geotab’s first Order Now partner launched in Europe for asset tracking. The company’s comprehensive range of battery-powered, asset tracking devices has been fully integrated with the Geotab platform and will now be available via Order Now on the Geotab Marketplace^.

“Geotab customers and Resellers can now take advantage of our fully managed, end-to-end tracking that optimises asset utilisation, enhances security and drives operational efficiency,” explains Niclas Holm, Founder and CEO of Postrack. “Our solutions are proven within many sectors ranging from logistics and road transport to construction and industrial equipment, so we are a strong partner in the Geotab community.”

The Order Now program is designed to streamline procurement and strengthen collaboration between Geotab, its Reseller partners, and Geotab Marketplace solution providers. Five Postrack asset tracking devices will initially be available, with more hardware to be added shortly. This will enable near real-time visibility across any unpowered and powered assets – including trailers, containers, plant equipment, cargo and vehicles – delivering unprecedented control and supporting smarter, data-driven decision-making.

John Merrill, EMEA Manager, Marketplace at Geotab commented: “We are committed to providing best-in-class solutions that help improve visibility, drive efficiency and boost performance. As our first Order Now partner launched in Europe for asset tracking, Postrack brings new tracking capabilities to the Geotab community, enabling businesses to optimise their fleet operations, reduce costs, and confidently make operational decisions.”

“We are removing the complexity for Geotab customers and Resellers, so they can access world-class asset tracking technology that possesses complete compatibility through a single platform. As a result, organisations can unlock maximum value from their tracking investment, with simplified deployment, advanced capabilities and unrivalled support,” adds Niclas Holm.