When starting a business, it’s always best to focus on what you’re good at. If you try to do too much too soon, you quickly become overwhelmed, which could cause substantial issues for your business as you’re juggling too many plates at once. However, once you establish a core customer base, it’s time to consider expanding your services. For freight and shipping, express and same-day delivery could be the answer, but why?
Appeal to New Customers
Although you have a reliable customer base already some customers may not have used your service. They might think you do not offer what they need, or perhaps they prefer to stick with more established companies. However, introducing express delivery could change that. Now that you offer something they are interested in, there’s a strong chance they might check out your business to see what all the fuss is about.
Beat Your Competition
It’s important to understand that massive corporations are not your competition. Instead, it’s the company that is of a similar size to yours operating across the street. Knowing how to understand your competitors is vital for any business’s success. If you provide customers with something they cannot, you put your company in a much stronger position. It’s these sorts of services, which can be the difference between growth and stagnation, so it’s always worth considering how expanding your offerings could help.
Express delivery will also help get your business noticed, especially with marketing and promotional materials. Even if you don’t have a large enough delivery fleet, you can research the Best Van Hire Companies to help out if you receive a substantial express order. As it will always be short notice, you must ensure you are prepared. Take this opportunity to highlight what you can do, how long it will take, and what you promise your customers.
Improves Customer Loyalty
Customer loyalty is vital for any business’s success, but you cannot promise a service you cannot fulfil. You will not improve loyalty if you follow through with the express delivery service. You should have no trouble delivering products on time, but if you can’t, you should let the customer know as quickly as possible. They may not be happy, but transparency goes a long way towards maintaining their loyalty.
More Rapid Sales
Rapid sales are useful to meet quotas at the end of the month. By offering express delivery, you can get rid of stock more efficiently without dumping it in a landfill or leaving it in your warehouse. This is also ideal for getting rid of excess inventory, especially if you offer the products at a discount. You can set up sales or offer them to other companies who are happy to take the products off your hands for a cut price as long as they receive them quickly.
Many consumers have been spoiled by certain companies shipping products to their door just hours after ordering. While you may not have the infrastructure to match these mega-corporations, offering a similar service could make your small business more appealing to existing and new customers, and they are likely to choose you every time.