Daily Archives: December 11, 2013

Viral marketing huge success for Volvo Trucks

December 11, 2013
The split

With its latest commercial, ‘The Epic Split’, Volvo Trucks proves that an unconventional take on B2B marketing works. The commercial has spread all over the world and is already after just four weeks the most watched automotive commercial on YouTube ever.

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SmartCheck for smartphone friendly haulage operators

December 11, 2013
SmartCheck PR pic at TRPhillips

Mobile Solutions has launched its SmartCheck system for vehicle defect checks, which uses Android or Apple smartphones to replace paper-based systems for recording the results of drivers’ daily walk around inspections. The flexible new system helps fleets to save money, improve compliance and cut the time spent managing defect reports.

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