The introduction of its new environmentally-friendly truck tyre for the European market and an extended tyre service range means that Bridgestone will provide a particularly strong message for vehicle fleets at the Internationale Automobil-Ausstellung (International Automobile Exhibition) from the 23rd to 30th September 2010.
The topics of environmental responsibility and economy have also been taken up by the Verband der Automobilindustrie e.V. (VDA, German Automobile Industry Association): this year, the slogan for the event is “Commercial Vehicles: Efficient, Flexible, Future-Proof.” The 250 square metres of exhibition stand lead the visitor through the three elements of Bridgestone Total Fleet Management: new tyres, retreads and services. Stars on the booth will be the new eco-friendly Ecopia tyres and retreads for trucks – holding their official premiere on the European market in Hanover.
Their appearance is supported and complemented by the service range of 2,300 Truck Point dealers and over 140 Bandag partners in Europe. Prototypes of the new Bandag retreads BDM1 and BRM1 for road and offroad use – an important branch of the industry for Bandag – will also be introduced at the IAA. Environmentally friendly and cost efficient With the slogan “A better grip on ecology and your costs,” the new Ecopia package offers fleet customers comprehensive solutions for increased environmental responsibility and efficiency: fuel-efficient, long-life Ecopia tyres and retreads, and cost-optimisation services.
With the help of these components, Bridgestone is able to offer fleet operators the lowest cost over an entire tyre life – and help them to act more responsibly towards the environment in terms of CO2 emissions reduction and the efficient use of raw materials. Ecopia truck tyres show a 12 per cent improvement in rolling resistance compared to previous Bridgestone profiles.
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