Cycle Alert launches at CV Show

A new innovation designed to keep cyclists safe on the roads is being launched at the CV Show. Cycle Alert encourages both HGV drivers and cyclists to work together to take responsibility for making the road a safer place.cycle alert

The system has three elements: a unit that is fitted to the bike (or worn by a cyclist on their person or helmet), a sensor which is fitted to an HGV and a cab-mounted driver-alert device. These three units work together to form a communications network between all parties, with the driver being given maximum advance notice of the proximity of a cyclist.

Cycle Alert’s co-founder and the system’s innovator, Peter Le Masurier, came up with the idea after seeing the considerable impact of truck-cycle road accidents – both for the vulnerable cyclist and the enormous consequences for truck operators and drivers. He said: “Many systems have been designed for HGV’s, so that drivers can be more aware of cyclists close to their vehicle. But everybody needs to take responsibility for their own safety on the road. Cycle Alert empowers cyclists to make themselves more obvious to HGV drivers – no mean feat when you consider the relative size difference – and allows HGV drivers to protect themselves from the devastating impact of an accident.

“In fact I was inspired to develop this technology when I heard an interview with a truck driver who had been involved in an accident with a cyclist – I recognised then that not one but two families are left devastated by such incidents”, he said.

Peter will be on stand No 101 in Hall 3C on Tuesday 9th April to talk about the benefits of Cycle Alert.

In addition to the inside stand there will be demonstrations of the technology outside, in the display arena, where a tipper vehicle supplied by Cycle Alert supporter Keltbray Ltd will perfectly demonstrate how Cycle Alert works. (The Cycle Alert team will be manning this area for media demonstrations and interviews on both Monday afternoon and all day Tuesday.)

Cycle Alert is now looking for operators to test this new technology. An important part of this is encouraging sign-up from cyclists in local communities and Cycle Alert will be giving away supplies of cyclist sensors with each cab unit, for fleet operators distribute to local people, including schools and colleges.

A full national marketing and consumer PR campaign will follow the CV Show, with a consumer media launch taking place at the end of April in conjunction with the Metropolitan Police.


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