Continental extends soccer sponsorship
Friday, February 26th, 2010Continental AG is steadfastly holding to its successful long-range marketing strategy for its premium Continental tyre brand and extending its sponsorship of world soccer events through to the 2014 FIFA World Cup(TM) in Brazil.
“With preparation for activation of our sponsorship of the 2010 FIFA World Cup(TM) in South Africa going ahead at full steam, we have already laid the ground for worldwide marketing communication in the next few years by renewing the FIFA partnership through 2014.”
As a central communications platform, pro soccer has been shown to be extremely useful in enhancing brand awareness in our core markets and in contributing to a steady strengthening of our premium Continental brand’s market position. Being the effervescent soccer nation that it is and the host of the next FIFA World Cup, Brazil already, at this time, promises a uniquely enthusiastic and impassioned festival – attributes that likewise excellently fit our products,” explained Nikolai Setzer, Continental Executive Board member for Passenger and Light Truck Tires.
